Post-ad evaluation survey
This survey aims to collect your feedback and impressions of the ad campaign. The survey is brief, and all responses will be kept confidential and used for research purposes only.
It will take up to 6-7 minutes to fill this survey.
It will take up to 6-7 minutes to fill this survey.
1. Are you a driver?
Yes, I drive a car 3 times a week or more often
Yes, I drive a car approximately 1–2 times a week
Yes, I drive a car less than once a week
I have a driver’s license, but I do not drive (or drive very rarely)
No, I do not have a driver’s license
2. Which car brand do you currently own?
(multiple answers possible)
Audi
BMW
Chevrolet
Ford
Honda
Hyundai
Kia
Mercedes-Benz
Nissan
Peugeot
Renault
Škoda
Tesla
Toyota
Volkswagen
3. What type of engine does your car have?
(multiple answers possible)
Petrol (gasoline) – runs only on petrol
Diesel – runs only on diesel
Hybrid – uses both petrol/diesel and electricity, but you do not need to plug it in
Plug-in hybrid – uses petrol/diesel and electricity and can be plugged in to charge
Fully electric – runs only on electricity (no petrol or diesel)
Hydrogen – runs on hydrogen fuel
Other (e.g., gas, biofuel)
4. Have you seen these ads recently?
Yes
No
Not sure
5. Where have you seen these ads?
(multiple answers possible)
On social media (facebook, instagram, Twitter, etc.)
With an involvement of influencers on social media
Internet portals
Outdoor ads, billboards
TV
Radio
Print media
Direct mail (post box)
E-mail
In-app advertising
Pop-up event
Search engine marketing (Google Ads)
Other:
6. How would you rate these ads?
Clear, easy to understand
1 - Completely disagree
2
3
4
5 - Fully agree
Attracts my attention, creates interest
1 - Completely disagree
2
3
4
5 - Fully agree
Motivates to find out more
1 - Completely disagree
2
3
4
5 - Fully agree
Suited for me, relevant to me
1 - Completely disagree
2
3
4
5 - Fully agree
7. Overall, how do you like these ads?
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Don't like it at all | Like it very much |
8. What values or perceptions do you associate with this product?
(multiple answers possible)
Affordable / good value for money
Luxury / high-end
High quality
Reliable / dependable
Durable / long-lasting
Modern
Likeable / beautiful / good design
Fuel efficiency / practicality
Safety
High performance
Other:
9. Which characteristics would you use to describe this advertisement?
(multiple answers possible)
Suitable for this brand
Something new and fresh in advertising
Funny, Humor
Entertaining
Memorable
Witty, clever
Absurd, silly
Nothing special, average
Heartwarming / touching
Creative
Confusing / unclear
Overwhelming / too busy
Other:
10. Has the advertisement created your interest to consider purchasing this product?
Created interest / consideration to purchase
Purchased the product as an influence of this ad
Told/ talked about the advertised offer to someone else
Neutral. The advertisement didn’t create and interest for me
I am interested in this product but not as an influence of this ad
11. Overall what is your impression / influence on the brand after these ads?
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Very negative | Very positive |
Finish
